Posted on September 30th, 2009 by Tim
Wow! What a headline… what an historic day!
Digital marketing geeks (like me) have long heralded the day when this would happen. Indeed as early adopters and believers in the positive, unitrusive, measurable nature of the internet we prophesied it.
The Internet Advertising Bureau (IAB) informs us that, at 23% of all advertising, the £1.75bn spent online now exceeds the 21.9% [...]
Filed under: change, marketing, search | No Comments »
Posted on September 19th, 2009 by Tim
Some of you may have noticed recently that an awful lot of old posts started popping back up on Facebook and Twitter (maybe not). I thought I would explain the situation via a most interesting text conversation I recently had.
I noticed sometime mid August that this blog was offline. I made efforts to contact the former [...]
Filed under: change | 3 Comments »
Posted on September 17th, 2009 by Tim
OK, so firstly apologies for the mouthful of a title, but I have just finished reading an inspiring book – Social Media Marketing: How Data Analytics Helps to Monetize the User Base in Telecoms, Social Networks, Media and Advertising, in a Converged Ecosystem (phew!) – which covers these topics and I wanted to share my [...]
Filed under: change, innovation, knowledge, marketing, search | No Comments »
Posted on March 16th, 2009 by Tim
There’s an interesting sample from a new Forrester report on Social Media engagement by companies being considered as recession proof by the fact that they are considering keeping on spedning marketing budgets on social activities. Shame it’s £500, but my concerns about it are that not only is there a huge misunderstanding about what social [...]
Filed under: social | No Comments »
