Internet Ad Spend has overtaken TV!
Wow! What a headline… what an historic day!
Digital marketing geeks (like me) have long heralded the day when this would happen. Indeed as early adopters and believers in the positive, unitrusive, measurable nature of the internet we prophesied it.
The Internet Advertising Bureau (IAB) informs us that, at 23% of all advertising, the £1.75bn spent online now exceeds the 21.9% [...]
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