The Last Advertising Agency On Earth {video}
Posted on May 31st, 2010 by Tim
The Last Advertising Agency On Earth from FITC on Vimeo.
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Internet Ad Spend has overtaken TV!
Posted on September 30th, 2009 by Tim
Wow! What a headline… what an historic day! Digital marketing geeks (like me) have long heralded the day when this would happen. Indeed as early adopters and believers in the positive, unitrusive, measurable nature of the internet we prophesied it. The Internet Advertising Bureau (IAB) informs us that, at 23% of all advertising, the £1.75bn spent online now exceeds [...]
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Social Media Metrics, Privacy and Vendor Relationship Management (VRM)
Posted on September 17th, 2009 by Tim
OK, so firstly apologies for the mouthful of a title, but I have just finished reading an inspiring book – Social Media Marketing: How Data Analytics Helps to Monetize the User Base in Telecoms, Social Networks, Media and Advertising, in a Converged Ecosystem (phew!) – which covers these topics and I wanted to share my [...]
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