Blog posts about: Strategy

Here you'll find blog posts that I've written about Strategy.

Digital Trends in 2012

I know – you are probably as fed up as I am with people saying stupid things like “it’ll be the year of mobile” (it will be honest!) but here is my favourite of the bunch as it is by far the most useful resource from a strategic planning point of view (IMHO). View more […]

Digital Strategy in 2011

The start of a new year heralds a series of articles about predictions for digital trends 1, 2, 3 for the year ahead, but instead I thought I would summarise where I believe we are after the year gone by. It’s all too easy to start by thinking by platform. For example the last 5 […]

Mini case study – Lego’s Digital Strategy

The Lego Group provides a good example of innovative marketing with private-label media. The company has built an extensive set of consumer touch points using its own digital media: a fan club, a social network, online games, message boards, online movies, and soon its own massive multiplayer game. On www.legofactory.com, consumers can design their own […]

Marketing Week live! – Digital Strategy Panel – #MWL2010

I was fortunate enough to arrive just in time to catch the best panel of the day at the Marketing Week Live event today. It was a rare opportunity to hear the combined comments of some of the greatest strategic thinkers in the digital space right now in the UK. The panel included Julius Duncan […]

Not in the least bit copyrighted by Tim Aldiss 2012
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