Blog posts about: social media

Here you'll find blog posts that I've written about social media.

Knowledge Management aka Social Media aka Cultural Change

In his brilliant article over on Cognitive Egde today Dave Snowden ties together my great passions in a coherent way that reflects a point in the divergence of thinking that has been dawning on me. Having schooled in Social Media under the brilliant Antony Mayfield I’ve seen first hand how the simplest enterprise social network […]

TED: Clay Shirky: How the Internet will transform gov’t

It’s over on the great TED website but well worth personally archiving this fantastic and entertaining speech.

How the automotive sector can improve through #socmed

Why is it that car dealerships – particularly used car dealers – have the reputation they do, of being untrustworthy, deceptive and dishonest? As sales people, they are not unlike sales people in clothes shops, the Mac store or the ice cream parlour: they attempt to up-sell by being charming and persuasive. But car sales […]

Social Marketing: selling your social soul

Gamification. Not only is it not a real word but it’s a misnomer. But it’s a clever misnomer as it tricks you into believing what you’re doing is fun. According to Wikipedia “Gamification is the integration of game mechanics or game dynamics into a website, service, community, campaign, or application  in order to encourage people to […]

Digital Trends in 2012

I know – you are probably as fed up as I am with people saying stupid things like “it’ll be the year of mobile” (it will be honest!) but here is my favourite of the bunch as it is by far the most useful resource from a strategic planning point of view (IMHO). View more […]

Social Media Activity Maps

These maps created by Eric Fischer combine data from the photo-sharing website Flickr and the micro-blogging network Twitter. The orange dots represent pictures uploaded to Flickr, while the blue dots are tweets, and the white dots represent locations that have been both tweeted and uploaded to Flickr.

Social Media Analogies

People still very often struggle to explain social media especially in marketing circles. Analogies are very often the best way. The best analogy I have read for Social Media so far is from the great Marketing Week columnist Mark Ritson.

[VIDEO] Crowd sourcing: How do you engage those on the edge?

Digital Strategy in 2011

The start of a new year heralds a series of articles about predictions for digital trends 1, 2, 3 for the year ahead, but instead I thought I would summarise where I believe we are after the year gone by. It’s all too easy to start by thinking by platform. For example the last 5 […]

Social Media access by Mobile Q3 2010

Nothing like an up-to-date stat, and here’s one from eMarketer’s 2011 Digital Trends presentation showing how married mobile & social are.

Not in the least bit copyrighted by Tim Aldiss 2012
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