I do want one, and I am in the target market, but as a colleague of mine pointed out, it’s not actually a Mac, it’s still the iPhone OS, so it retains the control Apple want.
In fact if I think about it too hard I don’t want one. That succinct marketing message stating that over [...]
Filed under: change, gadgets, innovation, marketing, search, social, technology | No Comments »
Happy New Year!
I’m slowly getting back into the headspace of my work – digital marketing.
It’s actually odd to be ‘out-of-the-loop’ for 2 weeks, along with the rest of the world.
Indeed there are some people out there doing strange things. For example Matt Cutts is actually signing out of digital media for a whole week as [...]
Filed under: Uncategorized, social | No Comments »
Crowdsourcing is the ultimate form of handing control back to the people. Indeed it is this type of Glasnost that some people believe will be the way business manage to continue operating in the future.
Here’s a cracking example which could save the motor industry. A new independent car company is rising from the ashes of [...]
Filed under: change, innovation, social | 1 Comment »
It was with great sorrow that I listened to the news on Radio 4 as I drove to work this morning. An enormous bomb had been discovered in Northern Ireland at the end of a week that had seen 2 other episodes of planned or attempted violence which can only hint towards an escalation of trouble [...]
Filed under: change, social | 1 Comment »
Well, well, well – I never thought I’d live to see the day! And it truly is a momentous day. Twitter results will appear in both Google’s and Microsoft’s search engine results pages!!
I have to pinch myself. What a convergence. I mean I know we saw this coming, but how on earth can any of [...]
Filed under: change, search, social | 1 Comment »
The below deck is the final presentation that I made while working as a Knowledge Manager at iCrossing. Rather pompously entitled ‘Digital Marketing Made Simple’ it’s a rather complex looking Prezi presentation, incorporating everything I’d learned in my 9 years at the company! I stumbled across it and thought I should stick it on the [...]
Filed under: knowledge, marketing, search, social | No Comments »
It’s been an interesting week.
First Seth Godin decides to back an idea that aggregates buzz around brands and creates a separate page for each brand curating this freely accessible content that can be found anywhere on the web – Brands In Public. As an individual heading up an independent company called Squidoo Seth gets pilloried [...]
Filed under: innovation, knowledge, social | 1 Comment »
I uploaded a YouTube video — whiteair festival brighton september 09 http://bit.ly/hMrrD #
Falling Down on ITV4 – "standing up for my rights as a consumer" – classic! #movie #
@harveydean Nice one for the #ff Dean in reply to harveydean #
@harveydean You watching Falling Down? Classic call to action for customer services! in reply [...]
Filed under: social | No Comments »
Vendor Relationship Management is hard to get your head round. It’s openness and data sharing taken to the extreme. It’s the fulfilment of user control. It’s what is left when the social revolution is won.
To aid digestion I’m quoting here in full a text from Adriana Lukas, that she delivered back in June at the [...]
Filed under: innovation, social, technology | No Comments »
Listening to a webinar from iCrossing’s VP Head of Social Media Antony Mayfield persuading brands to open up their IT and build a framework to help their businesses to be social. And not just from a marketing point of view – this has to be a holistic shift: a shift from corporate closed to social [...]
Filed under: change, knowledge, social | No Comments »
