Internet Ad Spend has overtaken TV!
Posted on September 30th, 2009 by Tim Aldiss
Wow! What a headline… what an historic day! Digital marketing geeks (like me) have long heralded the day when this would happen. Indeed as early adopters and believers in the positive, unitrusive, measurable nature of the internet we prophesied it. The Internet Advertising Bureau (IAB) informs us that, at 23% of all advertising, the £1.75bn spent online now exceeds [...]
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Social Media Metrics, Privacy and Vendor Relationship Management (VRM)
Posted on September 17th, 2009 by Tim Aldiss
OK, so firstly apologies for the mouthful of a title, but I have just finished reading an inspiring book – Social Media Marketing: How Data Analytics Helps to Monetize the User Base in Telecoms, Social Networks, Media and Advertising, in a Converged Ecosystem (phew!) – which covers these topics and I wanted to share my [...]
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8 reasons for using Google Reader for RSS
Posted on July 23rd, 2009 by Tim Aldiss
Using RSS on a regular basis? If not, why not? Heralded some time ago as a game changer RSS has proven to be just that – the best, easiest and quickest way to digest regular content from the web. Here are 8 reasons why Google Reader is the best RSS reader to use: 1. Share-ability [...]
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Matt Cutts responds to iCrossing’s Randip Dhesi on Page Rank Sculpting
Posted on June 22nd, 2009 by Tim Aldiss
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Bing – winning in the attention markets?
Posted on June 11th, 2009 by Tim Aldiss
…Bing does appear to be winning in my attention market! Especially with ads like this…
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Waving or drowning: Google Wave
Posted on June 5th, 2009 by Tim Aldiss
Google Wave is a new tool for communication and collaboration on the web, coming later this year. Interesting… I mean the timing is interesting… I’m sure any tool launched by Google in the web 2.0 era will be awesome (with this much fanfare > there are 1990 linked Google news articles to the original Reuters [...]
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How to: improve Gmail
Posted on June 5th, 2009 by Tim Aldiss
Finally… a useful improvement to Gmail! I recently (at SOMESSO with @amayfield and @craighepburn) got to quiz a Google Gmail engineer (!) about improvements to Gmail (IMO one of the worst email clients despite it’s portability). I started off by suggesting that creative types (yes I do know a few!) would really benefit from the [...]
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Telegraph website tops newspaper website market share league
Posted on April 28th, 2009 by Tim Aldiss
http://www.nma.co.uk/the-telegraph-becomes-most-popular-online-newspaper/3000317.article?nl=DN This is interesting news – it marks a win for the Telegraph in the attention markets. For some time iCrossing’s Head of Social Media Antony Mayfield has banged on about how the Telegraph set up their new Victoria offices. It was set up to be much more like a trading floor, and indeed uses [...]
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Google Talk bot applications
Posted on September 1st, 2008 by Tim Aldiss
Stumbled upon a great post tody that not only appeals to my generla interest in what I do at iCrossing – Knowledge Management – but also to the geeky techy side of me! I’ve been speaking to colleagues recently about knowledge sharing tools and ideas, and the great thing about the advent of open source [...]
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The art of ‘SERPing’
Posted on June 10th, 2008 by Tim Aldiss
“The art of using Google Search Engine Results Pages to find the answer to your search query” Here’s a term to coin. Ever tried it? I do it quite a lot. Like most semantics and search engines there is an art to picking your search term. Statistics show that the number of words in a [...]
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