Posted on March 1st, 2011 by Tim
Hand in hand with social CRM and tracking engagement through your various social networks and channels, attribution modelling is nirvana for most people in marketing right now. The obvious signs of this nirvana are here, with businesses such as Tagman setting up, that at least in part look at attributing value to various different touch points [...]
Filed under: marketing, search | No Comments »
Posted on March 1st, 2011 by Tim
Beyond dealing with my extended friends in my own network I have often wondered what the best way is for brands to deal with what they might call ‘friends’ in their growing and presumably far more extensive and complex networks. So I’m sat here at the Technology for Marketing & Advertising show about to witness [...]
Filed under: marketing, social, technology | No Comments »
Posted on February 1st, 2011 by Tim
I’ve said it before and I’ll say it again – Facebook search sucks! Surely Facebook’s ears pricked up when the data demonstrated more people using them than using Google to find stuff? To demonstrate how bad it’s getting look at this results page for a search for National Accident Helpline. If you are interested in [...]
Filed under: social | 1 Comment »
Posted on January 11th, 2011 by Tim
3,000,000+ pages and already a Page Rank of 5 and Quora has been around for less than a fortnight… It will be really interesting to see how much prominence Google affords cached Quora pages in their algorithm. Is this the Wikipedia of the ignorant?! Maybe this is the Ask Jeeves model that never worked. It seems to [...]
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Posted on December 21st, 2010 by Tim
…for all you early adopters out there… and you marketeers – check out how technology can impact on your initiatives and likely adoption times based on the newly released Gartner hype cycle. There’s a 09/10 comparison and full summary over on the fantastic Smart Insights blog.
Filed under: change, innovation, marketing | No Comments »
Posted on December 2nd, 2010 by Tim
Really interesting view on convergence by Robin Grant of We Are Social. In his full post over on their blog he argues that branding social media activity is old hat now and just a no-go (a relief to hear) and that true user experience design will have to win (also fantastic to hear). Robin cites [...]
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Posted on November 11th, 2010 by Tim
This is an interesting move. Google has opened up it’s Places APi to gaming start up SCVNGR who have now just launched globally. SCVNGR “brings together gaming and location-based applications and now has more than half a million users.” It’s a downloadable app that has the same functionality as Foursquare and Facebook places but takes things [...]
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Posted on November 11th, 2010 by Tim
How blasé does the guy in this video look! Shame as it’s a great looking idea… anyone tried it? http://www.flipboard.com/
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Posted on November 10th, 2010 by Tim
I was interested to read of a new innovative deployment for Vail Resorts, a client of my previous agency iCrossing. A few months before its five ski resorts open for the season, the Colorado-based Vail Resorts has unveiled a preview of something called Epic Mix, a set of Web and mobile apps based on skiers’ [...]
Filed under: innovation, location services, social | No Comments »
Posted on November 9th, 2010 by Tim
From http://www.influencersfilm.com/ and via the wonderful Jailbreak blog INFLUENCERS FULL VERSION from R+I creative on Vimeo.
Filed under: change, social, social media | No Comments »
