Blog posts about: marketing

Here you'll find blog posts that I've written about marketing.

Knowledge Management aka Social Media aka Cultural Change

In his brilliant article over on Cognitive Egde today Dave Snowden ties together my great passions in a coherent way that reflects a point in the divergence of thinking that has been dawning on me. Having schooled in Social Media under the brilliant Antony Mayfield I’ve seen first hand how the simplest enterprise social network […]

The why’s and how’s of Attribution Analysis – Matthew Tod, CEO of Logan Tod

Hand in hand with social CRM and tracking engagement through your various social networks and channels, attribution modelling is nirvana for most people in marketing right now. The obvious signs of this nirvana are here, with businesses such as Tagman setting up, that at least in part look at attributing value to various different touch points […]

Social CRM: The next big gold rush?

Beyond dealing with my extended friends in my own network I have often wondered what the best way is for brands to deal with what they might call ‘friends’ in their growing and presumably far more extensive and complex networks. So I’m sat here at the Technology for Marketing & Advertising show about to witness […]

Campaign to fix Facebook search

I’ve said it before and I’ll say it again – Facebook search sucks! Surely Facebook’s ears pricked up when the data demonstrated more people using them than using Google to find stuff? To demonstrate how bad it’s getting look at this results page for a search for National Accident Helpline. If you are interested in […]

Quora & SEO

3,000,000+ pages and already a Page Rank of 5 and Quora has been around for less than a fortnight… It will be really interesting to see how much prominence Google affords cached Quora pages in their algorithm. Is this the Wikipedia of the ignorant?! Maybe this is the Ask Jeeves model that never worked. It seems to […]

Gartner Hype Cycle 2010

…for all you early adopters out there… and you marketeers – check out how technology can impact on your initiatives and likely adoption times based on the newly released Gartner hype cycle. There’s a 09/10 comparison and full summary over on the fantastic Smart Insights blog.

The Future Agency, by We Are Social

Really interesting view on convergence by Robin Grant of We Are Social. In his full post over on their blog he argues that branding social media activity is old hat now and just a no-go (a relief to hear) and that true user experience design will have to win (also fantastic to hear). Robin cites […]

SCVNGR hunt

This is an interesting move. Google has opened up it’s Places APi to gaming start up SCVNGR who have now just launched globally. SCVNGR “brings together gaming and location-based applications and now has more than half a million users.” It’s a downloadable app that has the same functionality as Foursquare and Facebook places but takes things […]

Flipboard: your personalised social magazine

How blasé does the guy in this video look! Shame as it’s a great looking idea… anyone tried it? http://www.flipboard.com/

Vail Resorts & Facebook Places: Epicmix

I was interested to read of a new innovative deployment for Vail Resorts, a client of my previous agency iCrossing. A few months before its five ski resorts open for the season, the Colorado-based Vail Resorts has unveiled a preview of something called Epic Mix, a set of Web and mobile apps based on skiers’ […]

Not in the least bit copyrighted by Tim Aldiss 2012
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