The below deck is the final presentation that I made while working as a Knowledge Manager at iCrossing. Rather pompously entitled ‘Digital Marketing Made Simple’ it’s a rather complex looking Prezi presentation, incorporating everything I’d learned in my 9 years at the company! I stumbled across it and thought I should stick it on the [...]
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I’m writing this still reeling from my Twitter experience this morning! (geek)
Flicking, as I usually do, between work and Tweetdeck (keeping in touch with the back channel) I started picking up on the #trafigura hash tag which had started trending.
Things started moving more quickly and I noticed several people I’m following mentioning it.
Between reading tweets [...]
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It’s been an interesting week.
First Seth Godin decides to back an idea that aggregates buzz around brands and creates a separate page for each brand curating this freely accessible content that can be found anywhere on the web – Brands In Public. As an individual heading up an independent company called Squidoo Seth gets pilloried [...]
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OK, so firstly apologies for the mouthful of a title, but I have just finished reading an inspiring book – Social Media Marketing: How Data Analytics Helps to Monetize the User Base in Telecoms, Social Networks, Media and Advertising, in a Converged Ecosystem (phew!) – which covers these topics and I wanted to share my [...]
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Using RSS on a regular basis? If not, why not? Heralded some time ago as a game changer RSS has proven to be just that – the best, easiest and quickest way to digest regular content from the web.
Here are 8 reasons why Google Reader is the best RSS reader to use:
1. Share-ability
At the click [...]
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Listening to a webinar from iCrossing’s VP Head of Social Media Antony Mayfield persuading brands to open up their IT and build a framework to help their businesses to be social. And not just from a marketing point of view – this has to be a holistic shift: a shift from corporate closed to social [...]
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Whenever I see research from WARC I always break out into song – in this instance Run DMC’s “Warc this way…“!
Ahem… anyway… here’s something that’s been on my mind.
I’ve often looked on Twitter as a different type of social network. In fact I wouldn’t actually call it a social network. To me it is relly [...]
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I don’t know whether I was disappointed or surprised to see a blog post this morning heralding such a paradigm shift for a company like IBM. From where I’m sitting this practice should be endemnic of the world’s best companies. I guess, typically though, the bigger the corporation the harder the shift.
One of the strengths [...]
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And on the subject of IBM… there’s another great article on the BBC Technology website featuring an interview with Brendan Riley, CEO of IBM, and talking about intelligence, connectivity and analytics.
It is now possible to infuse intelligence into the way the world works.
The financial turmoil has reminded us that we are all now connected – [...]
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A tweet by Euan drew my attention to a post he has recently written about a subject close to my heart while working for a big agency like iCrossing.
I have been fortunate to be working as a knowledge manager with the agency and as such have very much fulfilled a business support functionality. While it [...]
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