Blog posts about: change

A book I have just added to my Amazon wishlist is Nassim Nicholas Taleb‘s The Black Swan: The Impact of the Highly Improbable. Here’s the synopsis from Wikipedia: The Black Swan Theory or “Theory of Black Swan Events” was developed by Nassim Nicholas Taleb to explain 1) the disproportionate role of high-impact, hard-to-predict, and rare events that [...]

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Here’s a new concept that I hadn’t heard of before – Lerdahl Law. I read about it in the Times but of course can’t link to the article as it’s behind the paywall (here is the link if you have subscribed). The Times article is about a new phenomenon in cinema as pioneered (sic) by [...]

Filed under: change, movies, music | 1 Comment »

It’s been a whirlwind visit to the Marketing Week live! event at London’s Olympia but there’s been enough time to see enough speakers to help crystallise some thoughts about how digital strategy for business is changing. I’ve been working with digital for 15 years now. I started out as a web designer and am now [...]

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I was fortunate enough to arrive just in time to catch the best panel of the day at the Marketing Week Live event today. It was a rare opportunity to hear the combined comments of some of the greatest strategic thinkers in the digital space right now in the UK. The panel included Julius Duncan [...]

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Lovely sentiment here, particularly on why planning is important when establishing goals. STEPHEN FRY: WHAT I WISH I’D KNOWN WHEN I WAS 18 from Peter Samuelson on Vimeo.

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I’ve worked on several Social Media campaigns that have naturally gravitated towards Facebook as a popular social platform that affords familiar sharing functionality and presents the lowest barrier to entry i.e. everyones already on it. There are a lot of annoying things about Facebook, but the thing that’s been getting to me most (yes more [...]

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The Last Advertising Agency On Earth from FITC on Vimeo.

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My brother lives in Athens and teaches English for the British Council. I thought I publish his recent email in full as it sums up accurately the mood on the streets there today. Personally we are all fine, although actually I think the whole country – that includes me – is in shock after yesterday’s [...]

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So Facebook pretty much came straight out yesterday and said that they want to be the web yesterday at the F8 conference. It’s a bold statement but one which I believe they have a very real chance of nearing. What does it mean for agencies like Fresh Egg? Well there are a number of points [...]

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I do want one, and I am in the target market, but as a colleague of mine pointed out, it’s not actually a Mac, it’s still the iPhone OS, so it retains the control Apple want. In fact if I think about it too hard I don’t want one. That succinct marketing message stating that [...]

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