About

Hi

I’m Tim and I work at Fresh Egg the internet marketing company based in Worthing, West Sussex. Previously I was the Knowledge Manager at iCrossing (formerly Spannerworks in the UK). There I was tasked with ensuring information was distributed, knowledge is gained, and best practice deployed for systems and tools to help learning within, and beyond, the company. As Director of Strategy and Communications at Fresh Egg knowledge is still central to everything we do.

It’s hard to summarise the ethos that I have developed that travels with me succintly but here is an attempt at explaining my approach to successful delivery in the digital marketplace we work in.

We believe in working collaboratively with our clients to understand their business goals.

We believe in gaining an intimate understanding of our clients’ customers, their behaviours and motivations, the language they use and the networks and communities they belong to.

We believe that a successful brand understands, grows with and seeks to become more influential within its network – it connects with its customers.

We believe in communicating with people authentically, every step of the way is what builds trust in a brand.  Trust is the only basis for a long lasting relationship.We believe in working with responsible clients who understand the need for  an authentic approach.

What do we do?

We create simplicity out of this complexity.

We help you understand your new opportunities and where to get started.

We find the people that matter most to your business, identify the language they use, describe what they’re looking for and explain how to provide it quickly.

We exploit technology that listens, maps, visualises and reveals customer behaviour and journeys. This insight is the basis of the strategies and programmes we develop with our clients.

We connect brands online by understanding the role of online advertising, user generated content, brand generated content, search engines, information architecture and web development – and the role that they play in the customers’ online experience.

We blend traditional and digital channels, such as search, advertising and creative content in innovative ways to deliver measurable results

We take part in the conversation online by being an active and useful part of the network.

We use proprietary engagement metrics to measure how well connected a brand is with its customers. We ensure our metrics are useful and understandable by presenting them to our clients as stories, pictures and numbers.

Who are we?

We are a full service digital agency, with a ten year heritage in search. We have 650 people in 13 international offices.

We’re the best of a new breed – innovative, results driven, accountable, agile.

We act as a lens to help you maximise engagement and value.

We’re on the journey as Agency of Record for Coke, Epsom, Unilever and more.

Any questions? Email me at timaldiss@gmail.com

Not in the least bit copyrighted by Tim Aldiss 2012
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