Font of No Knowledge


Interesting studies in the media at the moment are at odds with the traditional User Experience discipline of ensuring your font choice is a nice expected clear commonly used font.

This from Seed Magazine:

Last week, science writer and editor Christian Jarrett blogged about a new study, published this month in Cognition. The researchers, led by Connor Diemand-Yauman, asked 28 student volunteers to read about hypothetical alien species from a sheet printed in either 16-point Arial, 12-point Bodoni, or, yes, 12-point Comic Sans. The larger Arial font was much more legible than the other two versions, but in a quiz 15 minutes later, students reading the Bodoni or Comic Sans versions were significantly more accurate in recalling details about the aliens.

Photo credit: Bene

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