The Future Agency, by We Are Social


Really interesting view on convergence by Robin Grant of We Are Social.

In his full post over on their blog he argues that branding social media activity is old hat now and just a no-go (a relief to hear) and that true user experience design will have to win (also fantastic to hear).

Robin cites a lot of other sources backing up the argument that is underlined by the recent Wikileaks activity and by the fact that you just have to have authenticity before transparency, and this has to extend through everything you do. Yes you may need an agency to help you figure it all out, but I feel proud to be part of one that can do just this :)

User experience design - Oglivy

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