Brian Solis on Social Media and the SME


I’ve watched this Brian Solis video a couple of times as it’s a good one for beating SME’s into submission when it comes to doing Social Media.

He’s also a stat-meister. Here are some of the best case studies he cites:

The Creme Brulee Cart – tweets which street corner he is on in San Francisco;
Naked Pizza – Twitter makes the cash register ring” – by just answering questions;
Coffee Groundz – tweet ups to make the community part of the brand;
Red Wire – entrepeneurial gathering on Twitter;
JetBlue – tweetup on a street corner rewards those who come with discounts and cheap tickets;
Berry Chill – randomly rewards followers with free yoghurt;
Tom Bihn – word of mouth marketing to celebrate customer examples and usage via blog.

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