World’s First Crowdsourced Car Goes Into Production


Crowdsourcing is the ultimate form of handing control back to the people. Indeed it is this type of Glasnost that some people believe will be the way business manage to continue operating in the future.

Here’s a cracking example which could save the motor industry. A new independent car company is rising from the ashes of the automotive giants of the 20th Century – Local Motors (www.local-motors.com).

What local motors have done is used a mass communications channel (in this case Twitter primarily) to aggregate information on what people most want from a vehicle. Instead of just a few designers sitting round a table they have opened up the process to the world – the end user – and approached the whole process in reverse/from bottom up.

The results are interesting. Take a look at the Rally Fighter below… is this the type of car you would have chosen to build, own and drive?!

It’s crowdsourcing taken to the extreme. There are obviously easier ways of us all doing similar activities on smaller scales. For example if you have a section of content you need to write for which it would be beneficial to call on the masses – perhaps those with more opinion, experience, or even knowledge – it has never been easier to do so.

Hand over control – it works!

Read more about Crowdsourcing in Jeff Howe’s book on the subject; Forrester Research call it Groundswell – more here; Audi have a Facebook group on their own crowdsourcing project here; and Fiat are doing something similar here.

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2 comments
Used Transmission
Used Transmission

I like this article! Will come again next time for sure, thank again

Clancy
Clancy

Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It's very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

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  1. […] cars after forums. In 2009, Local Motors primarily used Twitter to launch an innovative concept: the crowdsourced car. Motorheads voted for their favourite design elements. The result looked like […]

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