It’s been an interesting week. First Seth Godin decides to back an idea that aggregates buzz around brands and creates a separate page for each brand curating this freely accessible content that can be found anywhere on the web – Brands In Public. As an individual heading up an independent company called Squidoo Seth gets [...]
Filed under: innovation, knowledge, social | 1 Comment »
Wow! What a headline… what an historic day! Digital marketing geeks (like me) have long heralded the day when this would happen. Indeed as early adopters and believers in the positive, unitrusive, measurable nature of the internet we prophesied it. The Internet Advertising Bureau (IAB) informs us that, at 23% of all advertising, the £1.75bn spent online now exceeds [...]
Filed under: change, marketing, search | No Comments »
I’m not a historian or an archaeologist but like alot of other people (1000 people queued to get into the Birmingham museum on Friday afternoon according to the Times!) I’m finding the stories coming out around the treasure trove, that has been found by a chap with a metal detector in a Staffordshire field, amazing! [...]
Filed under: change | 1 Comment »
OK so I’m selling it short by the title of this post as this is a truly amazing advance in technology. Honda have developed a ‘Segway‘ like device that you jump up onto a sit on like a unicycle. It has an omni-directional wheel and automatically keeps you upright thanks to internal gyroscopes. CNET suggest [...]
Filed under: gadgets, technology | 1 Comment »
Vendor Relationship Management is hard to get your head round. It’s openness and data sharing taken to the extreme. It’s the fulfilment of user control. It’s what is left when the social revolution is won. To aid digestion I’m quoting here in full a text from Adriana Lukas, that she delivered back in June at [...]
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Some of you may have noticed recently that an awful lot of old posts started popping back up on Facebook and Twitter (maybe not). I thought I would explain the situation via a most interesting text conversation I recently had. I noticed sometime mid August that this blog was offline. I made efforts to contact the [...]
Filed under: change | 3 Comments »
OK, so firstly apologies for the mouthful of a title, but I have just finished reading an inspiring book – Social Media Marketing: How Data Analytics Helps to Monetize the User Base in Telecoms, Social Networks, Media and Advertising, in a Converged Ecosystem (phew!) – which covers these topics and I wanted to share my [...]
Filed under: change, innovation, knowledge, marketing, search | No Comments »
