Should a ‘retweet’ in Twitter be measured as engagememt
Posted on November 23rd, 2008 by aldissandmore
Over at Web Strategist senior Forrester Analyst Jeremiah Owyang suggests adding in a Twitter ‘retweet’ as a conversion point when measuring engagement of a brand onlione as it indicates an endorsement.
I think this is a great coming of age for Twitter, and I wonder how many agencies (such as ours) are using it whilst trying to measure engagement.
It’s a great post (as usual) and you can read the whole thing - Retweet: The Infectious Power Of Word Of Mouth - here.
